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GOALKeeper (GK) is an internal mutlitool for managing ad campaigns and products from Amazon with
machine
learning at Global Overview. The user interface was built to be functional and had no UX thinking or
product design involved in its creation.
User feedback allowed us to identify that the interface being cluttered and unintuitive was causing
them to use 3rd party tools instead.
I was given the task to overhaul both the user interface and workflow within GOALKeeper and this has
been an ongoing project.
Password
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