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Data and reports are a large part in both influencing strategy and showing results for many
businesses but especially in advertising. At Global Overview, despite having corporate design
guidelines, there were no specific guidelines on creating consistent reports.
Some reports used outdated logos, mismatching colors, sizing and elements like drop downs placed in
places different from the next report. Global Overview needed a way to ensure consistency and
reflect trust in our brand when presenting these reports to external viewers.
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